It's an intriguing statement, and there's evidence to support this:
Evidence for a thriving European creator economy:
Rising numbers: The number of YouTube channels in the EU with over 100,000 subscribers has increased by 20% year-on-year, indicating a growing creator base.
Economic impact: In 2020, YouTube's creative ecosystem contributed €2.38 billion to the EU27 GDP, showcasing the economic potential of creators.
Diverse landscape: Europe boasts a rich tapestry of creators across various platforms and niches, from gaming and music to comedy and educational content.
Policy support: The EU is actively shaping regulations like the Digital Services Act to foster a fairer and safer online environment for creators.
However, there are also challenges and room for growth:
Fragmentation: The European creator economy is fragmented across various countries, languages, and platforms, hindering cross-border reach and collaboration.
Monetization challenges: Many creators struggle to earn a sustainable income, often relying on a mix of advertising, sponsorships, and direct fan support.
Lack of infrastructure: Compared to the US, Europe has fewer dedicated creator funds, incubators, and support networks.
Regulatory uncertainty: The evolving regulatory landscape can create uncertainty for creators, making it difficult to plan and strategize.
Therefore, while it's true that Europe's creator economy is experiencing significant growth, it's still in its early stages and faces hurdles. The statement "just getting started" accurately reflects the immense potential and ongoing development of this exciting space.
Ultimately, the future of Europe's creator economy depends on addressing these challenges, fostering collaboration, and building a supportive ecosystem that empowers creators to thrive.